In Tuesday morning’s Oregonian, the headline of the Metro section read, “United Way Plans a New Role.” I was immediately drawn to the article to learn more about their future plans. Like the Jewish Federation of Greater Portland, the United Way is moving away from being a more transactional organization to a more “relational” organization. Too often, both Federation and the United Way are seen as “middlemen” for people’s charitable contributions. In reality, we are community-building organizations focused on making a direct impact on the greatest needs in our community.
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